Festive Season – A Set Design Project for Saclàb
Set Design
The festive season carries a unique atmosphere—a mix of nostalgia, sparkle, and the feeling that anything is possible. This year, my set design steps into the world of vintage office culture: inspired by Working Girl, by bold shoulders and sharp silhouettes, by the aesthetics of the late ‘80s and early ‘90s.
Typewriters clicking, the soft hum of a rotary phone, old notepads stacked on metal desks. Among them, a Hermès Kelly bag, placed like a quiet symbol of success. A Chanel Timeless Classic Bag, casually leaning against a filing cabinet. A structured Birkin resting atop yellowed memos. The contrast between the raw and the refined, the past and the timeless, creates the essence of this concept.
My set design for this festive season is a tribute to powerful women, iconic looks, and the details that tell a story. A space where accessories aren’t just accessories—they’re statements.
Art direction
Sourcing
Curating Props
Set Staging
Client: Saclàb
Power dressing meets retro vibes — the bold red Chanel bag and vintage office props channel the effortless glamour of 80s corporate cool
Vintage office props and structured handbags were carefully curated to create a refined balance of power and elegance — a modern take on corporate chic through thoughtful set design
Channeling Working Girl chic — sharp tailoring, bold handbags, and vintage office props capture the essence of 80s corporate glamour. A playful nod to power dressing with a nostalgic twist.
»My role in this project includes art direction, sourcing and curating props, as well as designing and staging the set on location. Every element is carefully selected to create a cohesive visual language that aligns with Saclàbs identity while offering a fresh and unique interpretation of the festive concept.«
Alexandra von Frankenberg
Founder & Creative Director
