Daily Candy – A Set Design Project for Mytheresa
Set Design
Daily Candy is a set design project for Mytheresa, centered around the idea of sweetness in an abstract form. Rather than a literal representation of sugar and confections, it is a visual interpretation—translating the feeling of indulgence, lightness, and playful elegance into a refined aesthetic.
The set design incorporates soft, organic shapes, glossy and matte surfaces, as well as pastel and bold color accents to create a sense of allure and surprise. The scene evokes a sweet sensation without being overly saccharine—modern, artistic, and with a distinct graphic clarity.
Art direction
Sourcing
Curating Props
Set Staging
Client: Mytheresa
Photos: Paul Lackner
Delicate jewels drift in dried flower boats, while a luxe bucket bag sails through a sea of soft, cotton candy sweetness — a whimsical blend of texture and indulgence.
»My role in this project includes art direction, sourcing and curating props, as well as designing and staging the set on location. Every element is carefully selected to create a cohesive visual language that aligns with Mytheresa’s identity while offering a fresh and unique interpretation of the Daily Candy concept.«
Alexandra von Frankenberg
Founder & Creative Director
Soft transparency meets refined design — delicate layers, glossy textures, and jewel-like accents create a harmonious play of light and form.
Delicate details meet bold contrasts — pearl embellishments and sculptural forms add a refined touch, while rich textures and jewel tones elevate the look to effortless sophistication.
